Industrial marketing agency · Engineering & manufacturing
Specialist marketing for engineering and manufacturing companies, run by people who've worked in the industry and speak your customers' language.
What we do
The joined-up thinking that stops marketing being a set of disconnected activities. We map your market, your buyers and your competitors into a clear plan — what to do, in what order, and how it'll be measured.
Industrial search terms are cheap because so few of your competitors run ads well. We build tightly-targeted campaigns around high-intent searches — the buyer with a spec sheet in hand, not the tyre-kicker.
Your buyers research long before they pick up the phone. We make sure they find you — for product searches, standards and codes, and “supplier near me” terms — and keep finding you month after month.
Organic and paid. A consistent presence that builds credibility with buyers who check you out before enquiring, plus targeted paid campaigns on the platforms where your customers actually spend time.
Win back hours every week. We put AI and automation to work on the repetitive parts of sales and marketing — lead follow-up, quoting admin, content drafting — so nothing slips and your team stays on the tools.
Your existing contacts are your cheapest source of repeat business. We build campaigns and automations that keep you in front of past and prospective customers — without landing in spam folders.
Why 2Way
One of us has eight-plus years in Google Ads with hands-on manufacturing knowledge — pressure vessels, silos, welding fabrication. The other has spent six-plus years running website and marketing projects for manufacturing and engineering firms. No explaining your industry to a graduate account manager.
Your customers search for part numbers, standards and materials. Generic agencies target "innovative solutions". We target what the engineer actually types.
Our name is the equilibrium symbol — a two-way exchange. You get direct access to the two people doing the work, and honest reporting in both directions.
How it works
We look at what you're currently doing and what your competitors are doing to highlight the opportunities — strategically and in detail. What's going well gets kept and replicated; what's going poorly gets changed.
Based on that research, we implement fast changes to optimise what you're already doing — so you see movement while the bigger strategy takes shape.
A tailored marketing plan — for a single channel (like SEO) or your whole marketing approach — with clear priorities, budgets and KPIs.
We can deliver the whole strategy, support your existing team, or hand you the plan to run yourselves. (In our experience, nobody's ever taken it away and done it entirely alone — but the option's genuinely there.)
We continuously develop and optimise the plan to get the best results — with clear, concise reporting so you always know what's working and what's next.
Get started
Tell us a little about your business and we'll arrange a 20-minute call. We'll look at how you show up on Google against your competitors and give you three practical things to fix — whether or not you work with us.
✉ hello@2waymarketing.co.uk
Not ready to talk yet?
25 checks to find wasted spend and missed enquiries in your account — written for engineering and manufacturing firms, not online shops.
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