SEO & Google Ads · Engineering & manufacturing
Most agencies can't tell a flange from a fitting. We've worked with pressure vessels, design codes and pipework — so we market your business in the language your customers actually search in.
Book a free visibility audit See what we doWhat we do
Industrial search terms are cheap because so few of your competitors run ads well. We build tightly-targeted campaigns around high-intent searches — the buyer with a spec sheet in hand, not the tyre-kicker.
Your buyers research long before they pick up the phone. We make sure they find you — for product searches, standards and codes, and "supplier near me" terms — and keep finding you month after month.
Why 2Way
Pressure vessels, design codes, pipe fittings, fixings and clips — we've worked with them. No months of explaining your industry to a graduate account manager.
Your customers search for part numbers, standards and materials. Generic agencies target "innovative solutions". We target what the engineer actually types.
Our name is the equilibrium symbol — a two-way exchange. You get direct access to the two people doing the work, and honest reporting in both directions.
How it works
We review where you currently show up on Google — organic and paid — versus your closest competitors, and tell you plainly what's worth doing.
A short, jargon-free proposal: what we'd do, in what order, what it costs, and what results to expect by when.
Campaigns built, site issues fixed, content planned. You approve everything before it goes live.
Ongoing weekly work with a monthly report in plain English: enquiries, costs, rankings, next actions.
Who you'll work with
Years spent in the pressure vessel world working to design codes, combined with hands-on Google Ads experience. Runs every paid campaign personally.
SEO specialist with a background in the pipe fittings and clips industry. Knows how industrial buyers search, and how to get you in front of them.
Get started
Tell us who you are and what you make. We'll review your current Google presence against your competitors and come back within two working days — no obligation, no hard sell.
✉ hello@2waymarketing.co.uk
☎ [Your phone number]